June 25th, 2019
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06/30/2001 - Herriman/Adair Poised for Growth

“Customer service and team building; that’s what we’re all about,” states Don Adair of Herriman/Adair Interactive. Teresa Herriman and Don Adair moved into the web development business from a strong background in communications, marketing, market analysis, and multimedia presentations.

A new business in 1985, Herriman/Adair produced the CD-ROM/video production for the grand opening of the new Veterans Arena--a CD that was subsequently sent to all booking agents in the United States. Other prize-winning work includes the touch screen kiosks in the Spokane Business Resources Center. These kiosks, showcasing Spokane, are famous, along with the parent facility, among Chamber of Commerce groups nation-wide. Herriman/Adair moved into the Terabyte Triangle in 1997.

Then Herriman and Adair fell in love with the Internet and decided to move in that direction. First they had to learn about the Internet, web design, and on-line interactivity. For educational purposes, they formed a team involving graphics designers, techies, marketing specialists, sound and video experts. This group was named American Steam & Digital-later shortened to “steamteam”. They learned, and then began web site development.

“Strong communication skills set us apart from other web developers,” says Adair. “The web site must be part of an overall marketing plan, and must be understood in that way,” states Adair. Coming from a less technical background makes it possible for them to understand what their clients are trying to accomplish, translate between various business departments with different points-of-view, and still produce a web site that gives a good return on the investment.

Furthermore, Herriman/Adair works to enable their clients. If clients want to maintain the site themselves, Herriman/Adair will tutor and educate the client do so. They will build an interface so that the client can input their own information without needing any programming knowledge. They also want the client to make educated choices for their web site. However, if the client wants them to, they will take care of every possible detail.

To Herriman, there is only one voice that speaks louder than the client-the end user.
If the end user doesn’t have a positive experience, they won’t return to the site, and the client won’t get a good return on their investment,” she explains. As a result, Herriman/ Adair pays close attention to all the details when designing a web site-from the way it looks, to how long it takes to load; through how many clicks the user must use to get to meaningful information.

Herriman/Adair believes that word-of-mouth from one satisfied customer to a potential client is the best advertising. It has worked so well, that they are experiencing “overnight success”. They are growing rapidly, but are approaching this growth with caution, putting high quality personnel and procedures into place so that their quality of work and customer service can be maintained.

Both Herriman and Adair are involved in community activities. They work with NAWBO, TechNet, INTEC, Aids network, and several other community organizations. Thanks to this involvement, they have developed a calendar application for use by non-profits for meeting and event announcements. Herriman/Adair will host the calendar, and representatives from the various non-profits can self-submit event information, free of charge, but with a password being required.

Their space is growing a little too small for this burgeoning company. “Our dream,” says Adair, “is to both live and work in downtown Spokane.” Their ideal next location would be a large space in the Terabyte Triangle that would house both home and work.

Billie Moreland
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