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01/30/2009 - Triangle Welcomes MindShare Consulting

The Valley of Death. Many a small or medium sized company has found themselves there. The idea is good, the prototype is promising, the concept has been proven, now it’s time to develop the business. But there is trouble. Business expertise is lacking. There just aren’t enough hours in the day. And there isn’t sufficient money to hire all the people that would be needed to provide all that is needed. That’s when you call MindShare Consulting, according to Principals Karsten Olson and David Tilton.

One of MindShare’s major clients is the Port of Whitman County. They are working out all of the details for a new highspeed fiber network connection to run between Pullman and Spokane. The project is part of the CERB (County Economic Revitalization Board) working through a CTED grant. MindShare is working through the entire project – outlining construction, doing the business model, costs, right-of-way issues – all facets, to determine the feasibility of the project. The mission is to get the current network updated and replaced.

MindShare Consulting does business consulting, delivered by group members with expertise in business development, marketing and branding, IT services, human resources, and engineering services. MindShare Principals are Karsten Olson whose special talent is in marketing and branding, and David Tilton whose special knowledge is in business development and funding. The team of twenty-one associates works on an as needed basis depending on the requirements of the clients. “Our associates are high-class professional people,” says Tilton. “They are people we’ve worked with before and want to work with again.”

MindShare focuses on the small and medium sized business in the categories of defense contracting, clean technologies, non-profit, and general business. They want to provide other businesses with “the right skills, at the right time, and at the right cost”, according to Olson. Associates are paid through the parent company.

When a client company hires MindShare, the associates study the mission and vision of the client; and look at every aspect of the client from branding to business model. Then they make recommendations and move forward based on an agreed upon outline. MindShare is flexible when it comes to the payment schedule. They have several agreement options available with the plan of making all parties successful – to balance the resources of the client.

In addition to the Port of Whitman project, MindShare is working with the Green IT Alliance (GITA) of Pullman. GITA is a non-profit alliance whose interest is in a highspeed network that is energy efficient. They are also interested in energy efficient data center technology. Their wish is to have an energy efficient network that connects Pullman, Spokane, and the Tri-cities.

MindShare’s headquarters are in the Spokane Entrepreneurial Center in the Lorraine Building at 308 W First Ave. They were among the original tenants in the Entrepreneurial Center, and they “love being there,” according to Olson. They especially like being surrounded by and having a network of other small business people. “We help each other out,” says Tilton.

“Ours is a client focus,” says Olson, “we are successful when our clients are successful. We want our companies to succeed. Sometimes we even develop personal relationships with our clients. We don’t have an arm’s length philosophy.”

To learn more about MindShare Consulting, visit www.consultmindshare.com.

Billie Moreland
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