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06/30/2007 - Beenanza Blasts Spam

Once, vendors roamed neighborhood streets calling out or singing their wares. As media progressed, catalogs and direct mail brochures weighted postal delivery pouches. Next came telemarketing and the “no call” list. Today, we have spam.

Unlike direct mail, spam can arrive at any time and often – clogging e-mail boxes, slowing networks, and cutting into productive time. Many want relief, and David Tschoepe of Beenanza, LLC. has an appliance that can give real help. Beenanza LLC, is a provider of Internet services and products. Services include web hosting, e-commerce, collocation services, web development & design, and consulting services. Beenanza has been in business since 1998, uses all IBM equipment, and is collocated at OneEighty Networks.

After evaluating many spam blockers, Tschoepe found Mail Foundry, an appliance made by a Wisconsin-based company, which blocked well over 85% of the spam that came through his servers. Spam messages were decreased from a high of nearly 600 per day to about 5 per day. There were few false positives – legitimate e-mails tagged as spam by the filter and sent into quarantine.

Mail Foundry is somewhat expensive and is sold as a total appliance, that is, it is a box containing both hardware and software. The buyer of the appliance also enters into a maintenance contract which allows constant virtual updates of the software. “Spam blocking is a cat and mouse game,” says Tschoepe, “spam creators are constantly creating new ways of getting through spam filters, and Mail Foundry is just as diligent about finding new ways to block the spam. As soon as they create an update, they transmit it to Beenanza.” The appliance, which uses a layered mix of database and signature based filters, sits between the domain and the e-mail boxes, and the end user must have their own domain. Beenanza’s service provides an intermediate mail server so that a company’s e-mail first goes to the Beenanza server, and then back to the company’s server – much lighter and essentially spam free – which frees up the CPU for business. One hundred per cent of viruses are also blocked, according to Tschoepe.

Beenanza’s is a business-to-business service. Small businesses are the target audience, especially those with twenty-five to forty people using e-mail. “Businesses with more e-mail boxes than that can afford to buy the appliance,” says Tschoepe. The service is economical, based on a small monthly charge per e-mail account. “Time wasted daily dealing with spam costs a company much more. It’s well worth the cost.”

To learn more about Beenanza and Mail Foundry, contact David Tschoepe at, or call (509) 532 -1242

Billie Moreland
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