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03/26/2002 - Thinking Cap Communications and Design

The Terabyte Triangle welcomes another Synergistic Company. Thinking Cap Communications and Design has joined the Terabyte Triangle at the Copper level. Thinking Cap, in the Seehorn portion of Steam Plant Square, is a full service graphic design company.

Thinking Cap’s primary reason for moving into Steam Plant Square was all the types of connectivity available in the then brand new development. One of the Steam Plants pioneer tenants, Thinking Cap occupied space even before Steam Plant Grill opened. Because one of their clients was an international magazine --- based in Sandpoint, prepress work in Portland, and printed in Kentucky --- fast file transport was mandatory. By leasing space with broadband connectivity, many problems were solved.

Thinking Cap designs various communication pieces such as brochures, logos, and sales materials, and guides each project from conception through execution. The company creates advertising concepts for a single ad or for a saturation campaign. They can also create web sites and web graphics, but this is not currently a primary focus. Designs are e-mailed to clients, but if the file is too large to e-mail; it is posted on the Thinking Cap web site to view. As often as possible, completed projects are sent to publications and printers by either e-mail or file transfer protocol (FTP).

“Thinking Cap is different because we attack our work as a communications problem that uses design,” said Marvin Reguindin, Thinking Cap lead designer and “Boss man.” “Thinking Cap’s difference is in the way we think, which makes the difference in the way we design.” “We’re designers that know how to think and solve problems.” “The work can be pretty, but it also has to communicate.”

Thinking Cap’s clients range from large corporate accounts to non-profit agencies. One of their most visible, on-going clients is Spokane Civic Theater. Reguindin also designed some of the graphics seen at Steam Plant Square. Satisfied customers refer most of their new clients, according to Reguindin.

Reguindin came to Spokane from Los Angles by way of Missoula. He has no plans to leave. To learn more about Thinking Cap Communications and Design, go to: www.ThinkingCapCom.com. --- Billie Moreland

B. Moreland
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