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07/31/2006 - Terabyte Triangle Welcomes Fact & Fable Productions

Fact & Fable Productions – tagline, “the artistic alternative” -- is a full service marketing and video production company. Fact & Fable is an international company that has been operating quietly in the Browne’s Addition point of the Terabyte Triangle. Petrushka Pavlovich leads the Fact & Fable team of associates who are scattered around the world. They work together, using a Web cam and the Internet, on commercials, training and promotional videos, fundraising DVD’s, corporate productions, and projects just for the sheer joy of it.

Pavolvich’s approach is cinematic. She is an award winning script writer, but she likes telling stories through pictures more than in words. “We dream in pictures,” says Pavolvich, “we remember by seeing pictures. We think in pictures, and when we travel to the future, we picture ourselves there.” Sound is only slightly second to pictures. “We hear sounds before we are able to see,” says Pavolvich. “Well chosen sounds can turn a romantic scene into one of suspense. Sound is much more than ‘talking heads’."

Pavlovich’s life was changed by technology. Before Fact & Fable, she was a “call the shots” editor in a London studio. Then during a visit to a trade show, she discovered what was dubbed a “complete Hollywood production studio” sitting on one small table – all computerized and digital. This made it possible for her to move from being a script writer and editor, to doing the whole production from start to finish – she writes, photographs, edits, and produces.

Pavlovich’s body of work includes full length documentaries -- one of which won her an award at the Moondance International Film festival in 2005. She is currently working on another documentary, slated for public television, called “The Train Home.” This is about an artist who grew up in Metaline Falls and returned after a ‘lifetime’ away. For the sheer beauty of the work, she is completing a group of “meditations” – DVD’s of pictures and music – that are a joy to watch.

Commercials are the Fact & Fable bread and butter. Pavlovich’s preferred approach to commercials is ‘understated elegance,’ with carefully crafted structure using all of the cinematic elements to create a memorable story arc. She most recently completed a set for the Food Channel.

How did this Londoner get to Spokane? Pavlovich lived in London and commuted around the world for a few years doing script consultations, script supervising, and story development. All the travel accrued major costs in hotels, restaurants, car rentals, and living in hotels grew wearisome. Pavlovich chose Spokane as her ‘home away from home.’ During that time she discovered the visual joy of having four true seasons, the natural beauty of Spokane, and the diversity of the scenery and architecture for photographic sets. “This studio is paradise,” says Pavolvich.

The Fact & Fable Productions Web site is a true showcase of work by Pavlovich and associates. It is definitely worth a visit. For more about Fact & Fable Productions, visit Or e-mail

Billie Moreland
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