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02/28/2006 - Corner Booth Expands

“Whoever tells the story best wins,” is the mantra of Corner Booth Productions. Located at 122 South Monroe, Corner Booth has grown from a three person company to eight employees in the last year. They have increased the size of their space, and hope to expand further within the year. They have grown “through helping clients in telling their stories,” according to Mark Forman, a Corner Booth principal. “We’re really busy and we are delivering media in many different ways.”

Corner Booth is a media production company that follows the “LA model” where the production team is assembled based on the specific budget and needs of the project. The company was started by Mark Forman and Frank Swoboda in the corner booth at Ferguson’s Cafe. Corner Booth creates commercial advertising, corporate electronic brochures, Web content, and even content for cell phone downloads. Motion pictures are planned as part of their future. “Any medium that helps tell the story is fair game,” says Swoboda.

Forman and Swoboda are the “creative guys.” They do most of the writing and do all of the directing. Corner Booth has recently added Debra Carroll as a supervising producer. Carroll recently moved here from Los Angeles for a life style change. She has an extensive television background – having worked on Amazing Race and Animal Planet. Her favorite work was as original producer and creative consultant for Knitty Gritty, a huge success with knitters.

Another important new hire is Kim Choat who is brand manager and internal director of operations. Kim comes to Corner Booth from a director’s position with Coldwater Creek in Sandpoint. Other new hires include three talented new graduates from Eastern Washington University and Gonzaga broadcast and film programs. “These are great creative kids,” say Forman. “Their basic knowledge is very advanced for their age and experience. We’ll help them get experience and watch them grow.” “Advertising and new media are a young person’s game, and they are teaching us,” says Swoboda.

Among Corner Booth clients are Coldwater Creek, Gonzaga University, STCU, and the Spokane Conventions and Visitors Bureau (SCVB). They are proud of the DVD promoting Spokane that they produced for the SCVB to use in recruiting conventions into Spokane (see it at www.visitspokane.com -- wait through the intro). “This was a cool project, and it creates pride just watching it,” says Choat. Corner Booth is doing more and more media content for Web sites. “Web sites need a professional content provider – one who knows how to communicate and shape the message,” says Forman. “With the new digital video cameras, the media is less expensive and can be quite cost effective. Media on the Web is more for information than a television commercial, but it still has to be engaging and entertaining.”

Corner Booth likes their Terabyte Triangle location because of easy access to broadband. Whether it’s a client in Montana or across town to Gonzaga, Corner Booth sends a draft of the work over the wire. “We FTP the work on over, then we watch it “together”, and discuss changes and edits at our respective ends. This expands our ability to serve the clients,” says Swoboda.

To learn more about Corner Booth and see clips of their work, visit www.cornerboothproductions.com.

Billie Moreland
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