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10/31/2005 - KDK ONE Digital Media Typifies Triangle

KDK ONE digital media, Inc, owned by Philip Sondericker, is an archetypal Terabyte Triangle company. KDK ONE was started in 1999 by two partners in the basement of one’s home. It took two years until business grew enough for the two to quit their day jobs and move into the Terabyte Triangle at 1516 W Riverside. Later, Sondericker bought out his partner to become sole owner.

Sondericker is the main show at KDK ONE – doing most of the work himself. His specialty is digital video production, using DV-CAM format and editing with Final Cut Pro. Macintosh is his computer of choice. His office suite in the Ammon Building includes a recording booth for audio and a room full of the requisite video equipment.

Creating local television commercials is KDK’s bread and butter. “There is a huge number of local TV commercials made,” says Sondericker, “and plenty of work to go around.” Sondericker says he likes doing commercials because it’s “telling a story in 30 seconds.” Sometimes the commercials are shot from a script, and sometimes he’s given a product concept and allowed to do all of the creative work. Sondericker hires freelancers as needed, especially vocal talent for voiceovers.

Along with commercials, KDK ONE’s portfolio includes documentaries, nonprofit corporate campaigns, corporate/industrial work, events, and one feature film. Sondericker is currently working on a documentary for Spokane Civic Theatre covering the 60-year history of the Civic Theatre.

Sondericker did the entire public relations campaign for the Spokane Aquifer Joint Board – a group of all local water districts. This campaign included TV commercials, radio, and all allied materials. He has done nonprofit campaigns for the Habitat for Humanity store, the Coleville Indians, and Inland Empire Residential Resources. Sondericker created a video for the Downtown Kiwanis. These videos include fund raising campaigns, public service announcements (PSA’s), and informational footage.

KDK’s corporate work could include an electronic sales and marketing tool for use at trade shows, or it might consist of a product for employee training. The material will be edited to suit the client’s needs.

Local talent – singers, dancers, and comedians – often hire KDK to videotape their shows. Sometimes the final cut is intended as a showcase of talent to send to agents. Other times, the artist simply wants a copy of the show for later viewing – or for gifts for family and friends.

Sondericker was Director of Photography for a locally produced feature length film. It was a low budget horror film produced by Ron Ford and published on DVD. “It was a lot of fun,” says Sondericker. He’d like to do another.

An important capability of KDK ONE is their ability to convert video for Internet streaming. Sondericker can take a project completed for other media and convert it for use on a Web site. He can work with any of the standard Web media: Windows Media Player, Real Player, Quick Time, etc.

Sondericker says he’s always open for new clients and new opportunities. He says, “if it’s video, I can do it.”

KDK ONE is in need of a Web developer to help with their Web site. To reach Philip Sondericker and KDK ONE, telephone 509.624-9400, or e-mail production@kdk-1.com.

Billie Moreland
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