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11/30/2004 - ILF Media Goes High Def

High definition (HD) video is a core business focus at ILF Media Productions. HD enhances video resolution and color vibrancy while providing a greater “theatrical” look. According to Daro Walker, ILF CTO, one of HD technology’s current obstacles is the high cost of consumer playback devices. ILF Media’s engineers have solved that problem by simply playing back their HD programs from a laptop computer. A practical application of this would be a corporate presentation at a trade show. “All you need is 2 GHz or better and Windows XP and a high definition screen,” says Walker.

ILF Media is a high-tech film, video, CD-ROM/DVD authoring, Web and print design production company located in Steam Plant Square. The three principals Daro Walker, Dave Holcomb, and Jim Swoboda, each bring individual expertise to the company. Walker is the special effects designer and programmer; Holcomb is the senior editor and systems engineer, and Swoboda is the Director of Photography. The company has just purchased the latest AVID Media Composer, a foundation for high definition broadcast non-linear postproduction. ILF's Executive Producer, Richard Katz, has earned AVID ACSR technical certification. ILF’s staff also includes content creators, graphic designers, art directors, producers, and project coordinators.

One of ILF’s satisfied customers is Key Technology in Walla Walla. Key Technology produces very large food processing equipment that would be impossible to transport to trade shows. ILF Media’s solution used a satellite uplink between Key’s Washington factory and the Las Vegas Convention Center’s trade floor. Key’s marketing staff and engineers were able to show off their large equipment, answer questions in real time, and ultimately offer greater product detail to their potential customers. Between “live” events, Key Technology showed a High Definition presentation produced by ILF Media.

Walker, who has a B.S. in computer science, writes all of the custom software used by ILF Media. His latest project is software designed to pull information from the ILF tape library database and then automatically store it to disk. When completed the software will access content in the tape library, controlled through the computer’s RS232 port, and digitize the video, storing it on a master hard drive. Terabytes worth of data will be stored this way. The software also manages data compression of the video and audio to allow e-mail manageable size. This will permit distant clients a quick and easy way to approve their programs.

Growth has also enabled ILF Media to construct a new production facility. Among the technology being prewired is Gigabit Ethernet. This LAN (local area network), combined with distributed rendering, will dramatically expedite the creation of complex special effects. A multi-layered composition that once took hours to render will now be completed in minutes. ILF’s facility will also be completely digital, allowing seamless and lossless integration of all production processes.

For more information about ILF Media, please visit www.ilfmedia.com.

Billie Moreland
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