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08/31/2004 - Terabyte Triangle Welcomes Centric AV

Centric AV is the latest technology based company to relocate to Steam Plant Square. The two-year old company's principals are Phil Hale and Mike Balch. Hale has a BS in Computer Science and an MBA from Eastern Washington University, and Balch is an Electrical Engineering graduate of Gonzaga University. Before the move to the Terabyte Triangle location, Centric AV's offices were in Cheney. They now occupy a space in the Steam Plant near ILF Media. In just two years, they have an established five-state service territory including Washington, Oregon, Idaho, Montana, and Alaska.

Centric AV's primary business is to be regional factory representatives for the audio/visual industry. Their special niche is in providing high-end equipment for commercial audio visual facilities such as conference and board rooms and for residential home theaters. Working with a dealer or contractor, Centric AV has placed their equipment in the Microsoft board room, Boeing conference facilities, and Joe Albertson's board rooms nationwide. They have also facilitated the audio/visual system in Paul Allen's yacht and some celebrities' home theaters in Montana and Sun Valley. In Spokane, Centric AV works with Media Joe, Inland Audio Visual, Sterling AV, and Control Integration Automation.

As a sideline, the company is a sub-contractor for equipment integration. As a service to a dealer without in-house staff programming capability, Centric will program the equipment they represent so that it will work with other equipment in an installation. One of the companies Centric represents, AMX, manufactures touch panels that can be programmed to fit the end users' needs. Balch and Hale custom program the touch panels that may be wall-mounted or carried from location to location depending on the customer's needs. One of these panels is being used in the new Whitworth College "intelligent classrooms."

Hale and Balch like their space in the Steam Plant. The high-speed, broadband connectivity available there makes video conferencing and demonstrations possible. In addition, they say it is a more central location for clients, and a handy take-off point for their frequent marketing trips.

For more information about Centric AV, visit http://centricav.com.

Billie Moreland
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