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The Idea (1994)
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04/15/2004 - THE TERABYTE TRIANGLE 2004 BUSINESS PLAN

I. INTRODUCTION

The attraction of high-tech businesses in our region is part of a larger regional effort to secure high paying, high tech jobs and investment to our community. The Terabyte Triangle has served as a key player and catalyst for accelerating business growth attracting over 100 high tech firms to Downtown Spokane.

The idea of the Terabyte Triangle continues to be to create a specialized zone in downtown Spokane where businesses have access to cost-effective, high-speed connectivity. Providing this infrastructure helps to foster high-tech business clusters that take advantage of local resources, including each other. Entrepreneurs and technology companies continue to be attracted to Downtown Spokane for its high degree of technological connectivity combined with the lower cost of doing business and high quality of Downtown amenities.

In collaboration with its partners and members, the Terabyte Triangle Committee (TTC) actively pursues three strategic initiatives to advance the Terabyte Triangle as an economic development tool for Spokane. These three strategic initiatives are:

 A Technology strategy to promote the development of enhanced technological connectivity in Downtown Spokane by expanding the size, capacity and variety of deployed technologies of the Local Area Network (LAN), Metropolitan Area Network (MAN), Wide Area Network (WAN).
 A Facilitation strategy to engage, educate, and encourage the implementation of the Terabyte Triangle concept to the local property owner; real estate, business and high-tech companies; as well as the educational and government community. The Terabyte Triangle accelerates the leasing of Class A, B or C space within Downtown Spokane by encouraging existing and new office buildings to include the necessary technology investment to provide for fiber and wireless office space throughout Downtown.
 A Marketing strategy to encourage new home office entrepreneurs, startup businesses, and existing companies to locate Downtown to take advantage of the combination of high-speed technology within an exciting urban environment that offers an opportunity for social and creative interaction, competitive lease rates, a large pool of high technology workers and a unique historic urban character within a region that boasts a relatively low cost of living and a high quality of life.

The Terabyte Triangle is:
1. A geographic area
2. An area of enhanced connectivity
3. A high tech culture and environment
4. A marketing initiative

The implementation of these initiatives is the responsibility of Downtown Spokane Ventures Association (hereby referred to as the Ventures), which is a sister corporation to the Downtown Spokane Partnership. Ventures, along with other partners in the high tech industry have provided funding to continue the implementation of the Terabyte Triangle marketing message. In 2004, Ventures will continue to work with the Terabyte Triangle Committee, local development agencies and technology industry to implement a robust and aggressive marketing strategy.

II. VISION AND MISSION
VISION
The members of the Terabyte Triangle Committee (hereby referred to as the TTC) envision a thriving, diverse and exciting downtown filled with new entrepreneurs and companies utilizing high-speed data connectivity technologies and applications.
MISSION
The TTC is dedicated to establishing Downtown Spokane as a national center for software, multi-media, Internet commerce and other high technology companies through the use of high-speed connectivity technologies and applications.

III. STRATEGIES AND ACTIONS
IMPLEMENTATION
The TTC will concentrate its efforts on five priority actions in 2004. These actions are the logical next steps in the implementation of longer-range actions to secure our overall mission.

Priority Action #1: Improve and Maintain a High-Impact Web Site

 Maintain 30,000 hits per month on the Terabyte Triangle web site throughout 2004.

 Provide accurate and timely news and information including connectivity options and capacity, building inventory, quality of life, services and contact for more information form.

 Adjust web site terminology to increase the web site presence on multiple search engines.

 Complete 100 percent follow-up to all leads generated by the web site.

 Investigate posting or linking Nathan Brown’s entrepreneurial resource guide onto the Terabyte Triangle web site.

 Investigate the application of new content on the web site that provides an aggressive connection to human talent within the market place to drive more potential employees and employers to use the terabyte Triangle web site through appropriate links to other human resource web sites.


Priority Action #2: Reach Out To Facilitate Awareness of the Terabyte Triangle and to Improve Communication
 Contract with Billie Moreland to write stories about the Terabyte Triangle for local, regional and national publication and distribution throughout 2004 and administer the web site.
 Encourage the Spokesman Review, Inlander and New Local Planet, Journal of Business and other local magazines and web-based outlets to cover more local technology stories.
 Coordinate with other local high-tech organizations such as the Chamber of Commerce, EDC, Technet, Launch Pad, INTEC and SIRTI to advance the Terabyte Triangle through synergistic events, education and programs i.e., Digital SIG, Business After Hours and the Intelligent Community Award.
 Use the Terabyte Triangle as a location to showcase new and evolving technology such as Worldwide Packets network, VP Net, gigaPOP location and wireless downtown.
 Complete an annual census of the high-tech companies and companies using technology in the Terabyte Triangle and create media buzz regarding the changes to the census.


Priority Action #3: Develop a Revenue Center
 Identify sources of revenue to further the mission of the Terabyte Triangle including membership dues, web site newsletter sponsorship, grant and web site advertising.

 Increase revenue from the web site by selling space to a minimum of three more building owners, two connectivity providers and ten tech companies by the end of the year.

 Generate $7,740 in annual cash flow from web site revenue by December 31, 2004.


Priority Action #4: Enhance Technology in the Terabyte Triangle
 Support the City of Spokane and DSP effort to develop a truly wireless downtown by June 2004. Help promote the existence and use of the wireless network including the promotion of companies providing the technology at no cost or deep discounted rates.

 Advance the creation of a gigaPOP presence in the USB building for the Spokane region.

 Support the Virtual possibilities network (VP net) project including the digital university, wide area network enhancement (gigaPOP, Internet 2) and experimental metropolitan area network technology for the region.


Priority Action #5: Enhance the Organizational Capacity of the Terabyte Triangle
 Secure the support of more organizational machinery to implement the action items of the Terabyte Triangle business plan through interns, contract basis and the internal resources of Terabyte Triangle partnership organizations including EWU, GU, WSU, City of Spokane and the Downtown Spokane Partnership.



 
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